Lifelong Passion

Develop media engagement strategies for campaigns, announcements and events, to include identifying target media outlets and reporters, crafting media pitches and supporting outreach efforts for the Cybersecurity and Infrastructure Security Agency (CISA)

Provide proactive media consultation, participate in brainstorming sessions, lead story development and conduct proactive pitching aimed at creating compelling stories to promote CISA and its executives

Produce and review client ready materials such as transcripts, backgrounders, and other materials for use in responding to media inquiries or generating media coverage of initiatives, programs and services

Lead client meetings and serve as the day-to-day client lead for requested tasks related to media relations

Participate in client briefings measuring the effectiveness of messaging and press coverage

Support media monitoring campaigns, as well as ad hoc analysis of print and online stories to determine the effectiveness of outreach

Assist master media trainer with preparing and executing media training sessions

Responsible for planning, advising and directing public affairs program with leadership team to target audiences, promoting warfare center’s mission and programs

Write, edit and revise internal and external communications materials including press releases, talking points, news articles, internal newsletters and other communication documents, writing on deadline with keen attention-to-detail

Identify publicity opportunities by researching defense-focused and local media outlets, networking with press, pitching relevant stories promoting Naval Surface Warfare Center, Port Hueneme Division programs and responding to media inquiries, resulting in more than 90 press placements

Manage employee and corporate leadership engagements including speeches, written communications as well as in-personal and virtual meetings to educate and inform warfare center employees on initiatives

Organize and execute public affairs activities through the development of original articles with the ability to translate complex program information and processes in an easy-to-understand manner

Develop, track and report on campaign metrics and press placements, analyze data and develop reports for senior management

Create and edit print and digital content for internal and external audiences to support raising awareness of program capabilities, following AP Stylebook and U.S. Navy Style Guide

Managed and oversaw public relations agency, acting as point of contact on developing comprehensive and strategic communication strategies, approving all branded content

Authored, edited and organized external communication including editorials, news articles and advertising for publications

Researched and monitored press placements for brand, providing leadership with weekly reports

Partnered with senior leadership to create national brand communications program for retail account fundraiser, securing more than 10 press placements including the Associated Press and San Francisco Chronicle, raising more than $4,000 dollars

Successfully created and implemented consumer email marketing newsletter campaign for pet food brands as well as newsletter for independent retailers, reaching a target population of more than 17,000 consumers and retailers combined

Oversaw the creation and planning of objective-based communication programs and initiatives to support business goals and increase visibility on behalf of clients, identifying opportunities for positive media coverage to reach key audiences and responding to media inquiries

Gathered and monitored all online and print media outlets, advising clients on ongoing press placements, responding to media inquiries

Strategically communicated to clients about their goals, providing insight and creating a communications plan, ensuring goals are met and projects are delivered on-time, within scope and budget

Authored press releases and other print and media materials on behalf of clients, pitched to media using Cision