A good marketing campaign is key for any brand. These are a few of the marketing campaigns Latasha has worked on in her career.
Anna Sui x Bed Stu Collaboration
Bed Stu approached legendary fashion designer Anna Sui to create a footwear collection for her Spring/Summer 2018 collection. The marketing campaign involved press outreach, social media, as well as product placements with influencers and celebrities.
Project Runway Under The GUNN
FIDM/Fashion Institute of Design & Merchandising hosted the Lifetime TV show Project Runway Under The GUNN. A Twitter campaign was utilized to connect with audience members during the show and increase brand awareness with the end goal of increasing student enrollment.
33rd Annual Ojai Wine Festival Influencer Marketing Campaign
The 33rd Annual Ojai Wine Festival was seeking to increase attendance, while raising money for the Rotary Club of Ojai West Foundation. For the first time, a influencer marketing campaign was implemented consisting of six lifestyle, food and wine influencers. This resulted in more than 29 influencer stories with a combined following of 242K.